IF: MILTON KEYNES INTERNATIONAL FESTIVAL IS HONOURED WITH THE EFFE LABEL 2017-2018
IF: Milton Keynes International Festival has been honoured with the prestigious EFFE Label 2017-2018 as one of Europe’s most ‘remarkable festivals’.
At an event on Thursday 4 May in Germany, the 2017-2018 results were announced by the International Jury chaired by Sir Jonathan Mills.
EFFE - Europe for Festivals, Festivals for Europe - is Europe’s Label for remarkable festivals initiated by the European Festivals Association. Designed to embrace Europe as an idea of community, reciprocal understanding and responsibility, the Association connects festivals that are deeply committed to the arts, their communities and Europe with international audiences.
Milton Keynes’ biennial Festival was assessed and scored by 95 experts prior to going before the International Jury who said: “The Festival has grown its artistic programme to embrace its local infrastructure, landscape and communities to extend its ambition and relevance to international issues and embrace innovative artistic engagement.”
Geoff Snelson, Director of Strategy and Futures for Milton Keynes Council said: "It's great news that the International Festival has received this accolade from the influential European Festivals Association. It is deserved recognition of the international quality of our Festival and the talented team at The Stables who are its driving force. The award will give further momentum to Milton Keynes’ bid to become European Capital of Culture in 2023."
Recipients of the EFFE Label 2017-2018 are now featured in the online European festivals calendar which offers audiences worldwide a window to Europe’s vibrant cultural scene.
The Label was collected this week in Wiesbaden by the Festival’s Director and CEO of The Stables, Dr Monica Ferguson, who also recently received a Destination Milton Keynes Ambassador Award. She said: "As we approach the fifth edition of the Festival in 2018, it's a great time to receive this EFFE Label. Thanks to the vision and support of Arts Council England, Milton Keynes Council, and our many sponsors and partners, we ha ve been able to create and deliver an ambitious Festival that has really captured the public imagination. In 2016 over 500,000 Festival-goers - from Milton Keynes, across the country and internationally - engaged with us over 10 amazing days. We thank EFFE for awarding us this Label and we look forward to using it to connect with more artists and welcome more visitors from across Europe.”
Read more about EFFE: www.effe.eu
Festival PR: Martha Oakes or Sue Lancashire at Martha Oakes PR on 020 8854 5460 / 07798 626 555 email@example.com or firstname.lastname@example.org